PODCAST: TikTok Sold Them: No Ads. No Portals. Just Strategy.

In just six months, Bianca Burgdorf — Director at Stockdale & Leggo Langwarrin — has sold two properties off-market using TikTok as her only marketing channel.

Welcome to this episode of The Chat, brought to you by Real Estate Today!

🎙️ Episode Introduction

What happens when you ditch signboards, skip the portals, and spend zero on ads?

In this episode, we’re diving into a marketing approach that’s cutting through the noise — and delivering real results. Two posts. Two buyers. Two sales. All from TikTok. No video production. No paid boosts. Just smart, native content designed to stop the scroll.

We’re joined by Bianca Burgdorf — one of the few agents in Australia actually using TikTok to sell property, not just build a brand. Alongside her husband Daniel Burgdorf, she’s proving that real estate content doesn’t need to be polished — it needs to be relevant. And it’s working.

Join us as we dive into:

We’ll unpack:

• How a single still image led to a sale

• Why TikTok is outperforming traditional platforms

• And how strategy — not spend — is reshaping the game

This isn’t theory. It’s execution. And it’s a clear sign that real estate marketing has already changed.

Let’s get into it.

Podcast Episode Timeline

🔷 00:20 – Selling two properties via TikTok… but in an unconventional way

🔷 01:30 – How the TikTok journey began – and why it started

🔷 02:20 – Why we’re spending more time on TikTok than other platforms

🔷 03:20 – What’s driving the success of Bianca’s content

🔷 06:05 – Selling the first property on TikTok: how it felt and how it changed our marketing approach

🔷 08:40 – Why the real estate industry can’t afford to ignore TikTok