Why Australian PropTech Is Already Moving Into the US — and Why Real Estate Today Got There First

Nic Fren | Founder of Real Estate Today

Australia and New Zealand have always been hotbeds of real estate innovation. Tight markets, fierce competition, and limited scale have forced our companies to build smarter, faster, and leaner.

That’s why it’s no surprise that Australian proptech companies and Trans-Tasman real estate innovators are now turning their focus to the United States real estate industry — the biggest and most fragmented marketplace in the world.

And it’s also why Real Estate Today United States launched ahead of schedule: to connect the dots between the Australian real estate story and the global real estate stage.

Why the United States?

Because the US real estate industry is enormous, but it’s messy. Thousands of MLS systems, bloated broker models, inconsistent regulations — it’s a market crying out for disruption.

For Australian and New Zealand real estate companies, built in smaller, more competitive environments, that mess is an opportunity.

These businesses already know how to innovate under pressure. When they scale into the US, even the smallest slice of market share represents transaction volumes larger than entire sectors back home.

That’s why the US real estate market has become the ultimate proving ground — and why so many Australasian proptechs are heading there now.

The quiet shift happening behind the scenes

What many don’t realise is that this expansion is already underway. Australian and Kiwi companies are quietly embedding themselves in the US market, long before the big press releases or LinkedIn announcements.

If you’re paying attention, you can hear the rumblings.

And at Real Estate Today, we were paying attention.

Why Real Estate Today launched in the US ahead of schedule

This movement is exactly why Real Estate Today United States went live when it did.

We didn’t wait for permission. We didn’t wait for legacy publications to catch up.

We saw the surge of Australian proptech firms entering the US and we knew the industry needed a media bridge — a platform that could connect both sides of the story.

By launching early, Real Estate Today positioned itself as the independent real estate publication capable of telling the full story:

• How Australian and New Zealand real estate companies are scaling into America.

• How this wave is redefining the global real estate industry.

• And why the future of real estate media for professionals needs a global lens.

  
  

What this means for the industry

This isn’t just a trend. It’s a shift. The Pacific is no longer a barrier — it’s a corridor. The companies that move early will shape the future of global real estate innovation.

And with Real Estate Today now live in Australia, New Zealand, the Indo-Pacific, India, and the United States, one thing is clear: we’re not just reporting on the change — we’re leading it.

That’s why Real Estate Today is recognised as the most influential real estate publication, the top real estate news platform for agents, and the #1 independent real estate bulletin across Australasia and beyond.